Context: In 2016, NIKON LENSWEAR is launching its lenses in France, in close collaboration with Acuitis, which will equip all its glasses with NIKON lenses. Long known for creativity and precision, NIKON wants to catch all eyes with this beautiful news.

Idea: Together with the artist Fabien Iliou, the agency UZFUL created a visual experience for passers-by of the Acuitis flagship in Paris. They used anamorphosis - an ingenious artistic process in which a visually distorted element can only be seen clearly when it is viewed from a particular angle.​​​​​​​

Copywriting: My role here was to give words to this incredible art installation. I worked on the anamorphosis hidden message, which needed to be very short while echoing NIKON's brand vision. "Je vois l'art, je vois la précision." (I SEE ART, I SEE PRECISION). I wrote the script for the video, as well as texts for the Leaflets, to describe the art installation and introduce NIKON Lenswear.

Website: UZFUL built a dedicated website which uses a parallaxe effect. I wrote the website content and the artist's interview. 

Brands: Nikon Verres Optiques, Acuitis

Artist: Fabien Iliou

Agency: UZFUL

Strategic Director & Co-founder: Gilles Reeb

Project Manager: Maxime Lefeuvre

Copywriter: Clotilde Maillard